Millennials are shaping the future.

We're shaping the conversation

about millennials.

“I’m embarrassed to admit I have held an under-examined negative view of millennials.  John has opened my eyes to what is possible, and particularly in the hands, mind and souls of millennials themselves.”

Tom Scott, co-founder and CEO, The Nantucket Project

Recent Posts



Turning Our Hearts Toward One Another

Life can put one’s emotions into a pressure cooker. Nothing does this more than family challenges. My tight knit family is dealing with the combination of a funeral and wedding within a month of each other. All of the wounds, past tensions, and unresolved relationships as well as the joys, love, and shared memories find their way to the front burner. Our millennial children are right in the middle of this. It is not easy terrain to navigate. In general, millennials are not alienated from their parents. There is much less generational conflict between boomers and millennials—as both feel a mutual responsibility to care for one another. This is a beautiful thing, another point to celebrate, th

Giving Up on Millennials

Perhaps the most important lessons one can learn in life are from failure—even better if you learn from the failures of others. The restaurant chain Applebee’s announced last week that it has “given up on millennials.” In response to brand and menu changes they made in the past year aimed at millennials, sales are down by 6% and poor customer experience has risen and as a result 130 of its restaurants will be closing by year end. Their response is indicative of the problem: they weren’t really committed to a millennial audience. No one is saying that the restaurant business is easy. You are defined by what you’re willing to struggle for. Clearly, millennials did not make Applebee’s priority

Embracing the Juice of Reality

Preparations are being made. Lists are being checked and rechecked. Exotic wardrobes are being assembled. Art pieces are being carefully packaged. Social media is a buzz. So go the final preparations for the annual pilgrimage to the desert that attracts 70,000 persons for a week of carnival known as the Burning Man Festival. It is not a casual party for the unprepared or faint of heart. Burning Man is the zeitgeist cultural event for the emerging New Copernican ethos. Widely misunderstood, its cultural importance cannot be under estimated. As a rule, one’s awareness of Burning Man will indicate whether one is a settler or seeker—the two basic attitudes one can have toward life. Comic-Con exp

The Benefit of Walking with a Limp

I taught Kris in high school. His grade sheets are still on my computer. I cheered him in soccer, where he excelled. I wrote his college recommendations. I also attended his full military honors funeral. Kris shot himself in his backyard, leaving behind a wife and one-year-old baby. Kris was an Army medic. Military suicide is no longer an abstraction. Suicide has emerged as the leading cause of death for persons serving in the United States military. It was more common than combat-related deaths among soldiers in 2012 and 2013. The invisible wounds of war are deep, persistent, and can no longer be denied. After having volunteered for a suicide prevention hotline, I was interested in an artic

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