Millennials are shaping the future.

We're shaping the conversation

about millennials.

“I’m embarrassed to admit I have held an under-examined negative view of millennials.  John has opened my eyes to what is possible, and particularly in the hands, mind and souls of millennials themselves.”

Tom Scott, co-founder and CEO, The Nantucket Project

Recent Posts



How "Not" to Preach to Millennials: Part Two

Church needs to be re-imagined. My study of millennials has ruined church for me. In the words of former Parkland anti-gun activist Emma González, I’m prone to want to “call BS” on much that I hear week to week in church sermons. I'm always thinking how my millennial children might react to the sermon. If I'm yawning, they would have yawned first. Faced with public mistrust of banks after the financial crisis, Capital One is seeking to become the bank of choice for millennials by transforming branches into cafes where you can have a cappuccino while negotiating a loan. Here is a bank that breaks expectations, is convenient, inviting, personalized, relational, efficient, and maximizes the use

How "Not" to Preach to Millennials: Part One

It happens every week. The Sunday sermon is savagely critiqued over Sunday lunch and then completely forgotten by the next Sunday. Few sermons are memorable or transformative. Nonetheless, they remain at the center of most Protestant and evangelical services. A noted preacher is most often a gifted communicator. Today’s preachers must compete for attention with the online sermons of all the great preachers of our time as well as the TED Talks of the leading minds of our generation. The pressure on contemporary preachers is great and their weekly task daunting. Preaching is not what I do week-to-week. I respect those whose calling involves this very public, challenging, and self-revelatory sp

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